
App Design
MoveIt - A Dual-Platform Fitness Tracking Experience
Designing a connected fitness app for mobile and smartwatch users to help busy professionals stay active and track heart health.
Project Type
Short case study
Duration
1 week
Collaborator
Sarah Kellner
My Role
UX/UI Designer
Main Tools
Figma, Miro, Excalidraw
Project Type
Short case study
Duration
1 week
Collaborator
Sarah Kellner
My Role
UX/UI Designer
Main Tools
Figma, Miro, Excalidraw
Project Type
Short case study
Duration
1 week
Collaborator
Sarah Kellner
My Role
UX/UI Designer
Main Tools
Figma, Miro, Excalidraw
The challenge
Busy professionals want to maintain a workout routine but struggle to find time.
Our challenge was to design a simple, connected fitness tracking experience across mobile and smartwatch platforms for encouraging consistent activity and effortlessly tracking heart health.
The challenge
Busy professionals want to maintain a workout routine but struggle to find time.
Our challenge was to design a simple, connected fitness tracking experience across mobile and smartwatch platforms for encouraging consistent activity and effortlessly tracking heart health.


Understanding the user
User persona: Jarno Lindeman, 42, Design Manager, Berlin
Needs: Stay active despite busy schedule, track heart health
Pain points: Forgetting workouts, fragmented fitness data
Goal: Consistent, easy-to-access tracking via phone + watch
Scenario: Jarno uses MoveIt to complete short workouts at home or while traveling, seamlessly tracking progress between devices.
Process highlights
Research & Ideation
Research & Ideation
Research & Ideation
We explored users' fitness motivations and smartwatch habits through literature analysis.
During the ideation phase, we created a mood board and brainstormed ideas using Miro and sticky notes.
After considering all the ideas, we used NUF technique (New, Useful and Feasible) to select the most promising solution.


Sketching
Sketching
Sketching
After creating user flow diagrams, we began sketching smartwatch screens, in order to define key elements on a small screen first. Then, we expanded the design onto mobile screens.
Prototyping
Prototyping
Prototyping
Low-fidelity prototypes helped us structure workouts and stats logically.
Through iterations in Figma, we developed a clean, accessible high-fidelity design for both platforms.
We prioritized accessibility and clarity, ensuring WCAG-compliant color pairings and large touch targets.

The solution
The solution
The final MoveIt design creates a connected experience between mobile and smartwatch platforms. It combines an energetic, minimalist UI with clear navigation an smooth interactions.
On the smartwatch, users can start workouts quickly, track heart rate in real time and get subtle reminders to stay active.
The mobile app is meant to provide deeper insights - showing progress, workout stats and trends over time.
Both versions share a consistent visual style and prioritize accessibility, with high contrast and easy-to-tap controls, making MoveIt app simple and motivating to use every day.
Reflection
Designing MoveIt taught me how to create a consistent experience across mobile and smartwatch platforms. Working with two devices pushed me to focus on clarity, simplicity and essential interactions (especially on the smaller smartwatch screen).
I learned a lot about balancing usability and accessibility, as well as applying WCAG guidelines in a practical way. Collaborating with a colleague also improved my workflow, communication, successful time management and file organization across different tools.
Reflection
Designing MoveIt taught me how to create a consistent experience across mobile and smartwatch platforms. Working with two devices pushed me to focus on clarity, simplicity and essential interactions (especially on the smaller smartwatch screen).
I learned a lot about balancing usability and accessibility, as well as applying WCAG guidelines in a practical way. Collaborating with a colleague also improved my workflow, communication, successful time management and file organization across different tools.
Areas for improvement
If I continued working on this project, I would:
Conduct more real user testing with smartwatch users
Refine the design based on feedbacks
Improve prototype fidelity and motion to better simulate real interactions (like transitions, haptic feedback, gestures)
Explore more personalized workout recommendations and clearer data visuals
Test synchronization between devices
Overall, this project strengthened my ability to think critically about multi-platform UX, simplify complex ideas and present a clear, user-centered design process.
Areas for improvement
If I continued working on this project, I would:
Conduct more real user testing with smartwatch users
Refine the design based on feedbacks
Improve prototype fidelity and motion to better simulate real interactions (like transitions, haptic feedback, gestures)
Explore more personalized workout recommendations and clearer data visuals
Test synchronization between devices
Overall, this project strengthened my ability to think critically about multi-platform UX, simplify complex ideas and present a clear, user-centered design process.